Lezing door Florian Cramer, dean van de Worm Parallel University bij het Piet Zwart Instituut. (2013)

For a new generation of students ‘new’ media are not longer that new. In a post-digital age the concept of ‘new media’ is dated. Now that the seductive and playful facade of new media is coming off, there is conversely a seductive trap for art and design schools to react just like the Arts and Crafts movement in the 19th century reacted to the industrial revolution: withdrawal from the present, to traditional core values of craftsmanship and the hand-made analog.

With the post-digital age increasingly defined by commodified technology, we need a critical revision of ‘new media’. With the focus on 2020 Florian Cramer would like to propose to depart from Alessandro Ludovico’s notion of post-digital media as critically hybrid art and design practices that transcend the dichotomy of “old” and “new” media while being the opposite of a conservative resort to craftsmanship.¹

1 http://www.worm.org/home/view/event/15693